If you pay attention to marketing trends, you’ve heard people throwing around the terms "inbound marketing" and "outbound marketing," but what do they really mean? Listen, marketing professionals love to make up words: if your entire profession depended on convincing people to buy things using language, you would too.
Learn inbound marketing techniques that range from creating content, using social promotion, converting and nurturing leads, and all the way to marketing to your customers.
Inbound marketing for startups is a marathon and not a sprint. Any decision you make should be made with the company’s future in mind. This is important because startups are very fluid in nature and that means you may have to pivot at any time.
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Inbound Marketing is likely a tactic you already use. Many marketers today utilize a mixture of different types of content, across multiple platforms to connect with their buyers at each stage in the buying cycle.
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Inbound marketing is just one part of a larger movement in the business world. That movement is inbound. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
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