Outbound marketing versus inbound marketing Outbound marketing is the opposite of inbound marketing , where the customers find you when they need you. Examples of inbound marketing include content marketing, blogging, SEO, and opt-in email marketing.
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Inbound marketing for startups is a marathon and not a sprint. Any decision you make should be made with the company’s future in mind. This is important because startups are very fluid in nature and that means you may have to pivot at any time.
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If you pay attention to marketing trends, you’ve heard people throwing around the terms "inbound marketing" and "outbound marketing," but what do they really mean? Listen, marketing professionals love to make up words: if your entire profession depended on convincing people to buy things using language, you would too.
Inbound marketing is a technique for drawing customers to products and services via content marketing,, search engine optimization and branding.
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