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If you pay attention to marketing trends, you’ve heard people throwing around the terms "inbound marketing" and "outbound marketing," but what do they really mean? Listen, marketing professionals love to make up words: if your entire profession depended on convincing people to buy things using language, you would too.

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Inbound marketing is a digital marketing strategy that organically attracts leads and buyers to your company when they’re looking for solutions, rather than competing for their attention. Before we go in-depth on what exactly this entails, however, we’ll need a quick history lesson on inbound’s counterpart: outbound marketing.

Outbound marketing is a traditional method of marketing seeking to obstruct potential customers. Outbound marketing includes activities such as trade shows, seminar series and cold calling. It is costly and the ROI is much lower than inbound marketing.

Inbound marketing is just one part of a larger movement in the business world. That movement is inbound. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.

Inbound vs. Outbound Marketing.. Inbound or Outbound Marketing? Inbound marketing is far and away the more fashionable marketing choice right now. According to Hubspot’s State of Inbound 2017, 71% of companies globally reported that they’re primarily focused on inbound.

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