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Implement these hacks to start connecting with a broader audience and gaining more followers for your LinkedIn Company page.. It’s one of the ironclad laws of inbound marketing: Every piece of content can become more. For example, blogs can become whitepaers or case studies, case studies can become videos, videos can become infographics.
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First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message. Inbound marketing – if Hubspot didn’t coin "inbound marketing," they have certainly spent a lot of time and money branding it as their own.
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One of the main allures of this form of inbound marketing is its low cost. Even content generated in-house is considerably cheaper than other types of marketing, and user-generated content is virtually free. On top of that, it creates an environment that draws customers from your target audience.