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As a marketer and designer, you have to combine design and Inbound Marketing to form the catalyst for your brand to attract conversions and shares. So how is this done? Here are the 10 Steps to Designing a Website for Inbound Success: When thinking about designing for an Inbound site, we can break the process down into 10 steps, across 5.
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Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company.
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The inbound way of marketing is organic, self-sustaining, and it snowballs over time. Inbound marketing is digital marketing on steroids, and unlike outbound marketing, it doesn’t require interrupting your prospects.
Inbound Marketing is about helping your ideal clients find what they need and having them come to you for the answers. A fully optimized website and marketing program which attracts, converts and delights your ideal clients with the best tools possible is the basis of a good B2B inbound campaign.
Attract The first part of the inbound marketing methodology is to Attract.The world of the consumer has changed. You can no longer have your brand interrupting individuals while they are in the middle of something completely unrelated to try to showcase to them how you can do business together.
A streamlined and focused approach to inbound marketing allows you to work smarter. With a strong strategy, industry-leading software and buyer insights, we have the tools to target your audience and serve them with the information they’re searching for.