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What Is PPC? What Does a PPC Management Agency Do? PPC stands for pay per click, which is a type of internet marketing and advertising in which advertisers display ads on different websites and platforms and pay a fee each time one of their ads is clicked.Cost per click (CPC) can run anywhere from $0.05 to upwards of $50.00 for the most competitive keywords.
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Click fraud is the biggest problem facing marketers in the PPC industry today. In 2017 alone it cost advertisers over 17 billion and that number is only expected to increase. But with click fraud eating up to 30% of your PPC budget, what is it and how can you prevent it from affecting your ads
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The more budget for pay-per-click, the more traffic we will drive for you. But, we’re all about keeping you within your budget so we incorporate other ad campaigns for retargeting methods by using an advertising funnel to ensure we’re consistently optimizing ads and the clicks you get to your website to ensure we’re achieving your goals.
Advertising on Facebook is a great way of getting your business found online. Many of our most successful Social customers combine a strong Facebook advertising campaign with a professionally designed, secure and mobile-optimised Website to increase the chances of every click or form submission converting to a sale.
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Pay Per Click Services. In 2012, Keel Over Marketing received funding and mentorship from James Caan’s Start Up Loans initiative, and quickly built a strong reputation for delivering maximum returns for each client. Our character really sets us apart from every other PPC agency, as does our approach and integrity.