Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year.
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Like last year, we continued to increase re-marketing, including display re-marketing, search re-marketing, and dynamic re-marketing. Through better targeting of ads I see improvements for both the advertiser, in terms of lower cost per conversion, and the advertising network, in terms of increasing cost per thousand impressions (CPM). 2015 Notes
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