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Online advertising continues to grow. According to Nielsen’s quarterly Global AdView Pulse report, Internet display ads grew by more than 32 percent in the first three quarters of 2013 compared to the same time period for the year.

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What is PPC (pay-per-click) marketing? Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than "earning" those clicks organically. Read on into this post to learn all the dos and don’t of PPC marketing.

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Like last year, we continued to increase re-marketing, including display re-marketing, search re-marketing, and dynamic re-marketing. Through better targeting of ads I see improvements for both the advertiser, in terms of lower cost per conversion, and the advertising network, in terms of increasing cost per thousand impressions (CPM). 2015 Notes

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