Since we became a Google Partner in 2005, pay per click (PPC) has changed beyond all recognition. PPC management has moved on from being a mostly keyword targeted service into a complex beast incorporating; retargeting, shopping, video ads, mobile apps and social media advertising.
Pay Per Click advertising is the answer. If you seek an immediate return on your investment, search engine marketing (sem) serves targeted advertisements directly to potential customers at the point of purchase.
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You will not pay anything for ads that have not been clicked on, regardless of the number of impressions they receive. The second cost involved in PPC advertising is for management of your campaigns, which is a monthly investment with your ad agency.
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